A leading Digital Content Publisher with global users wanted to understand its users profile and content consumption preferences to be able to offer them highly relevant content driving higher engagement. This was also required to drive better conversion on its digital goods and subscription.
OEM
A market leader OEM with popular android based device range was facing the challenge of daily downfall in the eCPM of its inventory yield. Additionally the OEM was strategically looking at reducing their dependency on a single monetization partner, and, Monetize its audience data on programmatic.
