User engagement can be attained through clear access for the relevant content at all given times. A good placement of content can improve engagement by over 3x for session time and reduces bounce rates to less than 25%.
Recommendation
The raw stream data speaks volumes about bot traffic hitting your TMT properties. Without CDP, this insight will be rare and recommendation engine will have outliers and recon engine will be skewed, in accurate. We build robust ML powered recommendation engine that have recorded over 6X results.
Publishers, OTT, Apps,
Games
can recommend
Articles
Images
Videos
Offers
Games
In-App Purchases
Direct Campaigns
Subscription Plans, etc.
eCommerce, OTA,
eRetailers
can recommend
Products
Subscription Plans
Coupons
Tickets
Upgrades
Discounts
Various SKUs
Affiliates, Ad Networks,
AdTech
can recommend
Campaigns
Creatives
CPC > CPA conversions
CPC > CPI Conversions
CPC > Hybrid goals
Recommendation system works with real-time updated user profile while considering all user triggered events